SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the popular trends in a modern SEO is a tendency to try to not utilizing automated SEO solutions. It is even said that using automated software can harm your SERPs. On the other hand, search engine optimization is one of those fields where the volume of tedious routine actions is enormous. Doing all of it yourself is much more complex and is a real waste of time. So in this article we will split different SEO software into groups basing on its purpose and will try to determine which jobs can be performed by hand indeed, and which ones are better to do automatically.
1) Writing content. There are hundreds of applications that offer automatic synonymizing of any given text. There are products that even claim to create human-readable site content created totally automatically. Nevertheless, until computers will learn to comprehend the sense of a text, they won’t be able to make a more or less quality automated content. So this task should be performed 99% manually for now. Hire a good copywriter and make a quality content for your site, rather than putting those funds into some “advanced” utility that does this automatically.
2) achieving backlinks. This is the second important SEO task, though someone could name it the first. A quality link building requires you to scroll through tons of possible link partners and filtering only those sites that are strongly related to your one, with a quality text and a trust rank at the same time. This operation can be made automatic a bit, because you don’t have to locate potential linking platforms manually. Nevertheless, the final decision still is up to you. It is you who should evaluate the quality of websites and measure their relevance to your theme. Finding link partners is as low as 10% of a work. The rest is performed manually.
3) Checking search engine rankings. In short, you want this to monitor your efforts – whether you’re doing fine, or your activity doesn’t hit the goal. One of the most frequent mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need that amount. If your site isn’t found within the first 20-30 results – nobody locates it anyway. So in a SEO sphere it is better to restrict web position checks with first 40-50 results. However, if there is a large number of keywords to check, the process may still use up a large amount of time. And here is where the automation is really irreplacible! With an automated position monitor you can save tons of hours comparing to what you would spend if did that manually. However, you should stick with search engine friendly products, to avoid possible issues with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Obtaining keyword synonyms related to your industry is another job that is automated with minimum efforts. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can save a bunch of time and lose virtually nothing. There are a lot of ways of finding good keywords and many of them can be dug through automatically.
So, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking